The Buyer’s Perspective
Most brokers pitch from the outside. Our team has been on the inside — as buyers and executives at America’s biggest retailers. That’s the Mana difference.
We built Mana because most brokers get it wrong.
Mana Foods exists because we saw what most brokers get wrong. They pitch from the outside. They guess what buyers want. They treat every brand the same. We built Mana to fix that — by putting former retail buyers on the brand’s side of the table for the first time.
Our leadership team brings over 100 years of combined experience from inside H-E-B, Walmart, and Whole Foods Market — not as vendors, but as the people who decided which vendors got shelf space. That perspective changes everything about how we represent your brand.
With $150M+ in sales generated, deep retailer relationships across every major U.S. channel, and 25+ brands represented — grocery, natural, club, mass, drug, and e-commerce — we’ve proven that the buyer’s perspective gets brands on shelves faster and keeps them there longer.
We’ve Been on the Other Side of the Table
Our team includes former buyers and executives from these major retailers — giving us unparalleled insight into what it takes to win.
The Team
Over five decades of combined experience at America’s leading retailers and food companies.
El Khattary
Founder & CEO
Marc Pittenger
VP of Sales
John Shaw
VP of Business Development
Katherine Smiley
Director of Sales
Noel Khattary
Head of Customer Success
Amanda Gonzalez
Director of Sales
How we work
Buyer’s Perspective
We’ve sat on the other side of the table. We know what buyers look for, what makes them say no, and what earns a second meeting.
Radical Transparency
Weekly reports, honest assessments, and no surprises. You’ll always know exactly where your brand stands.
Technology-Forward
SPINS, Nielsen/Circana, Retail Link, and proprietary pipeline tools. Weekly reports and live dashboards, not quarterly calls.
Results or Nothing
We measure ourselves by your retail growth. If your brand isn’t winning at shelf, we’re not doing our job.
NMSDC Certified MBE
Our minority-owned business certification qualifies Mana Foods for supplier diversity programs at enterprise and government buyers.
Let’s Get Your Brand on the Shelf
Our team of former retail buyers knows how to position your brand for the next reset.
Join 25+ brands already growing with Mana