Building a $50M+ Pipeline Across Natural and Conventional Retail
Partnered with Elevation Foods leadership to develop a comprehensive channel strategy across natural and conventional grocery. Mana acts as the brand’s complete external sales organization — managing buyer relationships at HEB, Whole Foods Market, and regional conventional grocers while building a $50M+ active pipeline.
$50M+
Active Pipeline
Natural & Conventional
Scope
Multiple Banners
Retailers
Full-Service
Model
The Challenge
Elevation Foods needed strategic multi-channel retail placement across both natural and conventional grocery to build a sustainable national footprint. Without a dedicated internal sales team, the brand lacked the bandwidth and buyer relationships to pursue multiple retail channels simultaneously. They needed a partner who could function as their entire sales organization — one with credibility across both natural and conventional retail ecosystems.
Our Approach
Built a comprehensive go-to-market strategy covering natural, conventional, and specialty channels. Managed buyer relationships at retailers including HEB, Whole Foods Market, and regional conventional grocers simultaneously. Mana acted as the brand’s complete external sales team — developing channel-specific positioning, leading buyer outreach, coordinating presentations, and managing all ongoing account relationships. This allowed Elevation Foods’ leadership to focus on operations and product development while Mana drove the retail expansion.
The Results
$50M+ in active retail pipeline established across natural and conventional grocery. Ongoing placements at HEB and Whole Foods Market and regional conventional grocers with dedicated account management. The brand now has active buyer relationships across both natural and conventional channels with a clear expansion roadmap for continued national growth.
Mana brings experience, energy & focus as an extension of our team, partnering with our leaders on channel strategy, fresh ideas, and ultimately on delivering sales and customer relationships.
Kevin Yost
CEO, Elevation Foods
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